We are a hands-on B2B branding consultancy. We organize brand value and turn vision into direction and an actionable plan, translating it into positioning, communication, product, and experience.
Methodology
Branding comes before marketing. It’s the foundation that structures the brand to grow with consistency.
We use Design Thinking as our method to turn vision into action.
Our process unfolds in three phases: Foundation, Build, and Implementation.
Implementation
Execution alongside agencies, partners, or internal teams with our guidance and validation.
Build
Brand and identity evolution, whether refining the existing one or creating a new one.
Foundation
Workshop and diagnosis to define positioning and generate insights.
Core Principles
Design Thinking
Clear decisions and an actionable plan.
Diagnosis, positioning, and insights.
Brand Direction
Focus and consistency.
Guidelines, planning, and coordination.
Omnichannel
Consistency across all brand touchpoints, from digital to offline.
Sustainability
Value and efficiency throughout the lifecycle of processes.
Business-aligned choices and guidelines.
Brand Orchestration
Coordination and implementation with suppliers. Briefing, validation, and follow-up.
With over 17 years at the intersection of Design, Branding, and Business, I structure brand foundations, design execution paths, and support implementation to ensure consistency and momentum.
I work with the Design Thinking method and focus on practical, action-oriented decisions.
