Brand and marketing management of Core Case, global brand. Because the brand evolution and Brand Book development with the CEOs and company team, was set out qualities and archetypes of the brand. These has made we got a great brand/product organising of the assertive way. For all jobs created, digital and off-line, they follow a method and internal programs that has applied with stakeholders, making It easy the information access, transparency, eliminating noises because of the wide workflow with marketing, branding and design.